JITUMEOMOKA

Jitume Omoka · Dream Big Challenge

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Film your dream. Win cash to learn the skill for it.

A regional video competition for East African youth (Kenya, Uganda, Tanzania, Rwanda, Burundi, South Sudan): record a short video naming your entrepreneurial dream and the specific skills you need to make it real. Top 10 entries split a KES 113,500 prize pool, paid via mobile money.

1

Record

Say your dream + the skills you need, 30–120s

2

Submit

Verify your email, upload before 30 Oct 2026

3

Win

Top 10 split KES 113,500 via mobile money

Submissions open

Time left to enter

--Days
--Hours
--Min
--Sec

Closes 30 October 2026, 23:59 EAT · Opened 15 August 2026

KES 25,0001st prize
Top 10winners paid
30–120svideo length
A young entrepreneur at work
A young East African entrepreneur planning their next step
Recording a video entry on a phone
Young East Africans sharing their story

“Your story. One honest video is worth more than a perfect script.”

Your brief

Two questions. Your honest answer.

That is the entire brief. Be specific. The more real and detailed your story is, the stronger your entry will be. This is not a production competition. It’s a story competition.

Question 1

What is your entrepreneurial dream?

Question 2

What skills do you need to gain to bring it to life?

Speak Swahili, English, or a mix, all welcome. One honest take beats ten rehearsed ones.

Built for East Africa

Your story deserves a regional stage

From Nairobi to Kampala, Dar es Salaam to Kigali, Bujumbura to Juba, young East Africans are building the next generation of businesses. Tell us yours.

A busy East African street scene

What wins

Specific beats generic, every time

Every strong entry names two things clearly, whichever track you pick when you enter: what you’re building, and the skills needed to move it forward.

Track A: Aspiring entrepreneurs

Not started yet, but the dream is specific.

Wanjiru: Agribusiness

Dream: Start a poultry supply business in Nakuru delivering eggs to hotels and restaurants. I already have 50 birds.

Skill needed: Feed cost management and how to get a Hustler Fund loan so I can scale to 500 birds by year end.

Achieng: Tech

Dream: Build a mobile app connecting boda riders in Kisumu with delivery customers who need small packages moved fast.

Skill needed: Basic no-code app-building tools and how to pitch the idea to a small investor or SACCO.

Kiptoo: Trade

Dream: Open a phone and laptop repair shop near town in Eldoret that also trains other young people in electronics repair.

Skill needed: Business registration and inventory management so I stop running out of spare parts.

vs

I want to be a successful business person and help my community. I want to learn business skills so I can grow and succeed.

Too vague. What business? What skill? Be real.

Track B: Existing hustle, looking to grow

Already running something. The gap holding it back is specific.

Naliaka: Fashion/Trade

Hustle: I run a tailoring business in Eldoret making school uniforms, currently supplying 3 schools.

Skill needed: How to price my work properly and package my brand so I can pitch to more schools next term.

Chebet: E-commerce

Hustle: I sell secondhand clothes on Instagram, doing about 20 sales a week from my bedroom.

Skill needed: How to run small paid ads and track inventory so I can grow beyond just my estate.

Otieno: Trade

Hustle: I run a small motorbike spare parts shop in Kisumu, been open two years.

Skill needed: Bookkeeping and how to negotiate better prices with suppliers so my margins improve.

vs

My business is doing okay. I want to grow it and make more money.

What's the business? What's actually holding it back?

Specific. Personal. Actionable. This is what wins, whichever track you’re on.

Prizes

Top 10 win cash via mobile money

KES 113,500 across ten placed winners, paid directly to the mobile money account you register with (M-PESA, MTN Mobile Money, Airtel Money, and others supported). No bank account needed.

PlacePrize
1stKES 25,000
2ndKES 20,000
3rdKES 15,000
4thKES 12,000
5thKES 10,000
6thKES 8,000
7thKES 7,000
8thKES 6,000
9thKES 5,500
10thKES 5,000
Total prize poolKES 113,500

Mobile money payouts initiated by 20 November 2026.

All 10 placed winners also receive a free 6-month Pro subscription to Jitume Omoka when the platform launches. Winners are announced publicly on the Jitume Omoka platform and social channels.

New to the competition?

Read the full guide: eligibility, video requirements, judging criteria, and how prizes are paid.

How it works

FAQ

Common questions

Who can enter?+

Citizens or legal residents of Kenya, Uganda, Tanzania, Rwanda, Burundi, or South Sudan, aged 18–35 on 15 August 2026, with an original video answering the two questions.

How long should my video be?+

30 seconds to 2 minutes maximum. MP4, MOV, or WebM file, maximum 250MB.

What can I win?+

KES 25,000 for 1st place, down to KES 5,000 for 10th. KES 113,500 total prize pool across 10 winners. All 10 also get a 6-month Pro subscription when the platform launches.

Does production quality affect my score?+

No. A video filmed on a basic Android phone scores the same as one filmed professionally. Judges watch for your story, not your studio.

What language should I speak?+

Swahili, English, or a mix, all welcome. Speak naturally.

How is my entry verified?+

We send a one-time code to your email. You must verify before submitting your entry.

Is my data safe?+

Personal details are encrypted at rest. See our Privacy Policy for retention and your rights under Kenyan law.

How are prizes paid?+

Winners receive payouts to the mobile money account registered during entry (M-PESA, MTN Mobile Money, Airtel Money, and others supported). Payouts initiated by 20 November 2026.